Giordana
Symbiotic relationships happen in nature—and they happen in the real world, too. Giordana’s association with teams and events at the top level in cycling is a perfect example of a mutually beneficial arrangement that drives the industry as a whole. We admire their commitment to the ongoing sponsorship of close to 50 professional teams and recognize that these relationships help them drive ongoing innovation.
Giordana seeks out technological advances in the textile industry; their cycling apparel line marks the advent of an entirely new class of performance and comfort. Garments are constructed by integrating different panels and fabric constructions, resulting in a sum greater than the parts, supporting the human form as a true machine. The result is beautifully constructed, made-in-Italy apparel that enhances muscle performance, minimizes drag, all while remaining lightweight.
Whether you’re podium bound, or pedaling the pavement, Giordana cycling gear makes sure you arrive in style and comfort